Email Marketing Platforms

Top 14 Email Marketing Platforms/Software In 2022

Feb 16, 2022 | TOOLS / SOFTWARES, DIGITAL MARKETING | 0 comments

Suppose you are looking for the Top 14 email marketing platforms/software ever. Then, you are in the right place.

An effective email marketing strategy is indispensable for your whole marketing plan.

Although, there is no fixed platform or software to succeed in email media marketing. Therefore, you should constantly try new techniques to improve your performance.

Go through our 14 deeply researched, most used, and popular email marketing platforms/software ever, which will help you to improve your whole performance.

1. Mailchimp

What is Mailchimp?

Mailchimp is the best email marketing platform because it provides unique features that most businesses need.

Why should you use Mailchimp?

Mailchimp is an ideal platform for email marketing. It helps you to send emails to your customers in a simple way.

You can create your custom email templates, nurture and automate your whole advertising and marketing campaigns.

Its’ main work is to send newsletters and automatic email messages to increase your online business outcomes. Marketing with email allows you to relate with your visitors.

Key Features:

  • MailChimp has an excellent user-friendly interface and features. Such as:
  • Social media integration.
  • Automated workflows.
  • Automatic real-time reports.
  • Customisable forms and templates.

2. Omnisend

What is Omnisend?

Omnisend is a marketing and advertising platform that also caters to eCommerce brands.

Why should you use Omnisend?

Omnisend is an omnichannel advertising and marketing automation system that doesn’t provide only email services; it also serves SMS, pushes notification, WhatsApp, pop-ups, segmentation, and dynamic Google and Facebook ad integrations.

 It offers automatic cart abandonment, welcome show, transactional emails to help deliver streamlined customer engagements.

It has recontacted section of templates which tuned it simple to

It has recontacted selection of templates which

Omnisend has a section where you may find many templates, making it produce professional, stunning emails without coding.

You can automate your workflow with the help of its automation Library with prebuilt workflows.

It will also help you to collect leads from different platforms.

Using Omnisend, you can also Track & learn what’s working best.

Key Features:

  • Create on-brand, shoppable emails in no time
  • Drive sales while you’re sleeping
  • Capture & convert new subscribers
  • Multi-Store Accounts
  • 80+ Integrations

3. ActiveCampaign

What is ActiveCampaign?

ActiveCampaign is an email marketing platform, rendering it ideal for small advertising groups and creators.

Why should you use ActiveCampaign?

ActiveCampaign provides marketing and advertising cloud-based sales automation software with email marketing, lead scoring, and internet analytics, a CRM platform.

It helps you exact targeting to get the customers that can right grow your market. Capture messages that fit their interest who they are.

ActiveCampaign is the best email marketing platform. It has a full automation feature that helps you personalise your campaigns for each subscriber.

It is a  customer experience automation (CXA) software with email marketing capabilities. It offers more than 850 built-in integrations.

ActiveCampaign helps organisations build automation designed to increase customer engagement, providing it with the advantage in this category.

Key Features:

  • Email Segmentation
  • Advanced Reporting
  • Integrated Forms
  • Site Tracking
  • Gmail Extension

4. Campaigner

What is Campaigner?

Campaigner is a full-featured email marketing platform that gives a competitive cost, many automation options, most 3rd party integrations, and 24/7  live customer support through chat.

Why should you use Campaigner?

Campaigner lets you send an endless number of emails every month. Campaigner’s marketing and advertising products highlight the company’s plan that one may terminate whenever you want.

If you want to create welcome emails, you can use its autoresponders.

Campaigner delivers a smartly designed and easy-to-navigate graphical user interface.

Campaigner provides various techniques to add emails to the system. The most common and effective method is simply copying and pasting information directly into the app, which ensures you cover all the essential contact entry details so that you can work seamlessly with Campaigner. You can also import your Gmail and yahoo contacts.

Its built-in intelligent email builder feature offers you a lot of pre-made layouts and templates, which make your work easier.

You can track and analyse your campaign.

Key Features:

  • Email Marketing Automation and design.
  • Personalisation
  • Experiments
  • Subscriber Growth
  • Contact Management

5. HubSpot

What is HubSpot?

HubSpot is the most popular email marketing and advertising platform. Employing their email marketing software program is among the most effective ways to develop, optimise, and deliver great-looking emails.

Why should you use HubSpot?

HubSpot Marketing Hub is a comprehensive advertising and marketing platform delivered as a cloud service.

It nicely integrates CRM, email marketing, and promotion automation. There’s a wide range of modifications and features in one platform, which means it could deal with all needs of small or large businesses.

Hubspot integrates your marketing and advertising activities in one single location so you can have a centralised view of your contacts connected to your site, Google advertisements, social media marketing, and marketing with email.

You can save and reuse your most important emails. Besides you cal also them with your team.

HubSpot offers basic social media publishing and monitoring tools. It has also added Google search integration.

HubSpot will help you publish an email blast directly from Instagram, Facebook, Youtube, Twitter, and Linkedin.

Producing emails with HubSpot Marketing Hub is quite simple. The application provides more than 2,000 free and paid templates, significantly fulfilling most small business requirements. It lets you create an email directly from their workflow editor.

Key Features:

  • Email marketing and tracking.
  • Email templates
  • Team email
  • Email health reporting and reply tracking
  • Gmail and Outlook integration

6. Sendinblue

What is Sendinblue?

Sendinblue is an email marketing platform covering many companies’ communications types, including SMS, email, Facebook, CRM, chat, and many more. The company’s objective is always to help businesses meet with their customers.

Why should you use Sendinblue?

Suppose you are an agency owner or an employee. It would help if you worked closely with your clients. With the help of Sendible, you can communicate and work more productively with your client very closely.

Using Sendinblue, you can create a professional email without wasting your time. Sendinblue has a built-in email template library that helps you design your email from scratch.

You can communicate with your customer more closely by SMS marketing.

You can build a stronger relationship with your customers by tracking their details from one place.

You can boost your performance and save time by automating your workflow.

Sendinblue starts with plug-ins for e-commerce systems, Shopify, and WooCommerce. These enable you to combine advertising; this is undoubtedly electronic some essential product buy tracking so you can consequently include users in workflows centred on their purchasing task.

Key Features:

  • Email and SMS Marketing
  • Marketing Automation
  • A/B Testing
  • Email Heat Map
  • Real-time Statistics

7. Zoho Campaigns

What are Zoho Campaigns?

Zoho Campaigns is another popular platform built for mail marketing. You can manage the email database of your contacts and leads to send advertising and marketing emails to them.

Why should you use Zoho Campaigns?

From right here, it is possible to develop a campaign contact list and also perform advanced features such as A/B examinations and surveys.

Getting started with email marketing often starts with making a contact record. In Zoho Campaigns, you can manually include connections or import them from an Excel spreadsheet.

Zoho delivers a lot of email campaign templates and designs.

To create a contact campaign, you start by entering your company name, target, phone number, all of which will appear in the email’s footer to comply with anti-spam guidelines.

It’s good that good Zoho takes some additional actions to ensure you’re not tagged like a spammer.

Zoho Campaigns has expanded some categories for mail creation. They now include Business, Welcome, Thank You, Seasons, and Birthday. You can add your website URLs, email addresses, files, and phone numbers to your email.

After sending out your campaign, you can track it to ensure it is working correctly.

Key Features:

  • Subscriber management
  • Pre-designed templates
  • Drag-and-drop editor
  • Email Workflows
  • A/B testing

8. GetResponse

What is GetResponse?

GetResponse is one of the most preferred email advertising and marketing platforms, which many marketers across different industries widely use. It mainly serves mail automation, email templates, segmentation, and customisation.

Why should you use GetResponse?

GetResponse is an online email marketing tool that helps increase your audience, build relationships with your consumers, and boost online product sales. With over 30 resources in one easy-to-use system, you can change your email advertising with noticeable results.

GetResponse packs a collection of practical functions geared toward brand name growth. From A/B examination to analytics, it helps you track your email promotion overall performance.

You can automatically use its autoresponders to send nature leads, educational series, followups, and welcome emails.

You can use its automation emails feature to send emails to increase sales automatically.

It offers you various options to build a subscriber record. This tool will help you to identify where those clients pipeline.

Key Features:

  • Email creator and marketing
  • Email analytics
  • Drag-and-drop editor
  • Social ads creator
  • Web push analytics

9. Salesforce Pardot

What is Salesforce Pardot?

Salesforce Pardot is one of the most popular email marketing and advertising platforms that mainly helps companies develop meaningful connections, generate more pipelines, and increase sales to close more deals.

Why should you use Salesforce Pardot?

While you’ll find many salesforce-associated items, Pardot’s dashboard is spotless, with readable tabs and icons. Most users believe it is easy to navigate how deep the weeds might get.

You can easily create professional emails using its visual editor.

You will get a robust automated engagement for your email marketing. You can schedule your email by setting a time.

This tool lets you set up and deliver posts in real-time to LinkedIn, Facebook, and Twitter simultaneously. You can produce limitless accounts and schedule and provide as many posts as you possibly can.

Key Features:

  • Email Marketing
  • Intuitive Email Builder
  • Powerful Automated Engagements
  • Personalized Messaging
  • Optimized Sending

10. EmailOctopus

What is EmailOctopus?

EmailOctopus is an email marketing platform. Its mission is to provide simple, intuitive, and better value email marketing services than its competitors.

Why should you use EmailOctopus?

It offers a lot of templates that you can customise with a drag and drop editor.

It also has a landing page-building feature that helps you generate more leads and increase your email list.

You can also set your email campaign on autopilot to save your time.

 Many of your current tools, including Gravity Forms, Shopify, and WordPress, can quickly pair with EmailOctopus, and this feature makes it more attractive, particularly for brands with ambitious goals.

You can import your existing subscribers.

Key Features:

  • Email Marketing
  • Grow your audience
  • Build beautiful emails
  • Set campaigns on autopilot
  • Analyse the results

11. Drip

What is Drip?

Drip is one of the most popular and advanced email marketing platforms for e-commerce platforms like woo commerce, Magento, and Shopify.

Why should you use Drip?

Using Drip, you can run your multi-channel marketing campaign to increase your sales with entirely zero coding knowledge.

It is designed to improve the online user experience for shoppers, and Drip is the best email marketing software for e-commerce companies.

Use Drip’s effective segmentation to instantly target clients with personalised and super relevant content.

Drip seamlessly integrates your client information from eCommerce sites like WooCommerce, Shopify, and BigCommerce.

With prebuilt playbooks like abandoned cart, welcome series, and post-acquisition campaigns – you’ll be capable of getting started operating more sales in just a clicks that are few.

Key Features:

  • Email Marketing
  • Lead Management
  • Reporting & Analytics
  • Manage Email Deliverability
  • Automated Email Responses

12. SendPulse

What is SendPulse?

SendPulse is a new multi-channel messenger and email marketing platform that helps send SMS emails, especially creating chatbots for telegram and Facebook.

Why should you use SendPulse?

Its drag and drop feature for email builder lets you quickly and easily develop professional email themes. You certainly do not need technical skills or knowledge about HTML to create a template.

With Automation 360, it is possible to create chatbot emails, internet push notifications, emails, and SMS flows.

Using SendPulse, you can make a subscription form using your business colours and style. Setup it on your site, gather subscribers’ information and emails, and send them emails.

SendPulse is the best option for new users and more advanced users also.

Key Features:

  • Email Marketing
  • Personalisation
  • Email verifier
  • Building multiple chatbots
  • Pre-designed templates

13. Moosend


The tool helps you personalise emails marketing, automate your tasks, increase customer relationships, and many more.

Why should you use Moosend?

Using their automated email feature, you can schedule your email, automatically publishing your email.

Moosend comes integral by having a user-friendly website landing page builder by having a drag-and-drop editor, which allows one only to include your articles. This platform helps you build your landing page in just a few minutes.

They have intuitive drag-and-drop mail themes within their campaign builder. This tool allows you to include photos, text obstructs social icons, and much more in your emails. They have an extensive collection of templates with various layouts which can be receptive and appear great on desktop or mobile.

It is possible to use their automation templates, automated emails via upsells, client engagement, and buyer commitment.

Key Features:

  • Hyper-personalize your emails using automation
  • Marketing Automation
  • Blazing Fast Data Analytics
  • Real-time Progression
  • Reporting & Analytics

14. AWeber

What is AWeber?

AWeber is another email marketing platform for entrepreneurs, small businesses, and teams.

Why should you use AWeber?

In AWeber, you will get a lot of prebuild email templates. You can manually customise them according to your brands.

It has a drag-and-drop email editor, A/B testing, autoresponders, automation and workflows, templates features.

It also offers a landing page builder feature to help you create a beautiful landing page without zero coding knowledge. It will also help you to generate more leads.

You can run your direct campaigns in the right place to get more benefits.

Key Features:

  • Make professional-looking emails in seconds.
  • Automation, Segmentation, and Tagging
  • Email Designer
  • Email Designer
  • Prebuilt Templates


As you see, there are many email marketing platforms/software available out there. After studying the market, we finally successfully filtered them out.

The email marketing platform/software listed above will help you reach your targeted audience.

Some are built-in automated features where you don’t have to work much to collect leads.

You can also check out their free trials yourself to gather more knowledge. Besides, it will also help you to choose the right tool.

These Email marketing platforms will make your work easier, faster, and more accurate. You will be able to cut a good figure in your business.